10 Trends for MENA 2015
For five years, our colleagues at J. Walter Thompson Middle East and Africa have been tracking cultural trends and interpreting what they mean for brands. Now they’re proud to introduce 10 Trends for...
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Q&A with J. Walter Thompson MEA head of brand intelligence Mennah Ibrahim
Mennah Ibrahim joined J. Walter Thompson in autumn 2010, heading up the newly established Brand Intelligence team across the agency’s network in the MENA region. In this role, Ibrahim, a self-described...
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